Sean McDonald is the President of Your Full Potential, LLC. and the Founder of The Credit Union Business Development Academy.
He is an energetic speaker & trainer specializing in personal and professional development topics including strategic planning, effective networking skills, the importance of goal setting, business relationship-building, sales skills, delivering outstanding customer service, and maximizing profitability. He is a frequent speaker at national conferences for the credit union industry and has also worked with companies in the manufacturing, direct sales, and retail industries.
Sean has written extensively on many professional and personal growth topics and his expertise has been featured in a variety of newspapers, trade magazines, and industry publications including CU Journal, CU Times, CU Magazine, CU Business, CU Insight, and CU Broadcast. His book, Stop Complaining! Start Growing! Lessons on Growing Your Business & Career focuses on professional and personal growth tactics and is available on Amazon.
He is a member of the National Speaker’s Association and the American Society for Training & Development. He is the Chair of the Credit Union National Association’s Marketing & Business Development Council Executive Committee, a member of the National Association of Federal Credit Union’s Awards Committee, a member of the Professional Advisory & Government Affairs Committees at the New Jersey Credit Union League, and also serves on the Board of Directors for United Cerebral Palsy of Hudson County, Inc.
In March 2008, he was the recipient of the Business Development Professional of the Year award from the Credit Union National Association’s Marketing & Business Development Council.
Sean resides in New Jersey with his wife and two children.