Why Wouldn’t You….

Interesting question.

I was speaking with one of the participants from the Credit Union Business Development Academy yesterday when this topic came up.  I started thinking that credit unions may want to consider building marketing/awareness/membership campaigns around that very question – “Why Wouldn’t You?”

Credit unions need to create more awareness – there are simply too many people that have no idea what a credit union is.

Credit unions need to build momentum in the communities and companies they serve – wouldn’t it be great if the credit union was recognized throughout your community or to get more than 10 or 15 percent penetration at SEG groups?

Credit unions need more loans – anyone who still doesn’t recognize why this is important just hasn’t been paying attention.

So let’s be straight with our members and potential members.  Let’s be blunt and to the point and ask them this very simple question: “Why Wouldn’t You…..?” Here are some questions to start conversations or to put on marketing materials:

Why Wouldn’t You….want to have a loan with lower interest rates than you could get anyplace else?

Why Wouldn’t You….want a credit card with an interest rate that is half of what you are paying now?

Why Wouldn’t You….want to consolidate your various debts, make one payment, and save thousands of dollars in interest charges?

Why Wouldn’t You….want to save money with an institution that will pay you much higher dividends than you would receive anyplace else?

Why Wouldn’t You….want to own a part of a multi-million dollar organization and have a say in what transpires there?

Why Wouldn’t You….do business with an organization that supports your community and helps to make it a better place to live and work?

Why Wouldn’t You….become a partner with financial institution that has your best interests in mind?

Seriously, Why Wouldn’t You?

Credit unions are looking for ways to attract more business.  Maybe instead of just telling people how great your credit union is, ask them some direct questions and let them convince themselves that they should do business with you.

If nothing else seems to be working, try a more direct approach.  Why Wouldn’t You?


Join the conversation by commenting on this post and take a look at some of our new training programs for 2013!

About Your Full Potential, LLC

I am the President of Your Full Potential, LLC and the Founder of ABSURD! Leadership. I am a professional speaker and have addressed thousands of people throughout the United States and internationally on the topics of leadership, sales, service, business development, marketing, and strategy.
This entry was posted in Building Relationships, Business Development, Community Charters, Credit Unions, Cross-Selling, Lending, Loans, Management, Marketing. Bookmark the permalink.

1 Response to Why Wouldn’t You….

  1. Sean,

    What a great question to ask! This has all the makings of a great marketing campaign. When it comes to answering that question “Why Wouldn’t You,” credit unions must be vigilant in developing their value proposition. A good value prop will resonate, differentiate and substantiate. If you can do all three of those things in 10 words or less then you are well on your way to answering “why wouldn’t you….”



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