Back from my “road trip” odyssey/hiatus!! I’ve been “on the road” for much of the last month or so but I’m back in the saddle now and happy to bring you the latest blog post from Your Full Potential!
Let’s talk about innovation. We hear a lot about it. You may be innovators yourselves. Or you may work for an innovative organization. There is one irrefutable law of innovation that if enacted, will take you and your organizations to the very heights of innovation. It sounds simple enough but in reality, it takes a lot of hard work and dedication.
Here we go….
Make innovation part of your brand promise. Your brand is the essence of who you are and why you exist. If you really want to be known as innovative, you must make innovation part of your brand. Ask yourself if your organization is truly innovative or if you’re just giving lip service.
Do you encourage creativity or do you stifle it?
Are you hiring people with creative juices flowing through their veins?
Do you make it a point to REWARD people for innovative ideas – even if they’re not actually implemented?
Are you letting your target market know about all of the new things you’re doing? Do you even know who your target market is? (HINT: If you don’t, you’re not even close to being ready to innovate.)
Do you say “no” more than you say “yes” or “let’s give it a try”?
Do you engage in serious strategic planning? Do you create workable action plans with associated goals, timelines, measurement procedures, and accountability standards? What part does innovation play in your overall strategy?
Do you have a separate budget for innovation?
These questions are just a few of the many that you’ll need to answer if you want to be truly innovative. Don’t just say your organization is innovative. Mean what you say and be able to prove it.
Otherwise, you’re simply blowing hot air. And the world has enough of that already.
IT’s FINALLY HERE!!!!
I am excited and honored to announce that my new book, What’s In It For Me? has been published!! It would mean so much to me if you, my loyal readers, would purchase a copy. It’s available in both paperback and Kindle editions and can be bought on Amazon.
Help me “break” Amazon by purchasing your copy today!!
Thank you all for your continued support! It means the world to me!