Category Archives: Cross-Selling
Service is one of the cornerstones of an organization’s success. If your service levels stink, you’re not going to grow. Here are 3 ways to improve your company’s service levels. Continue reading
Organizations need 3 things to survive: new business, repeat business, and referral business. In today’s post, we’re going to discuss repeat business. How do you get consumers to come back to you after that first purchase? The secret lies in what is necessary to build relationships with people. Continue reading
An organization’s culture is an extension of its Value Proposition. If the Value Proposition is the answer to the question, “why should anyone do business with you, ever?” then culture is the methodology that is used to come up with that answer. Continue reading
“We change people’s lives.” Talk about a great WIIFM (What’s In It For Me?) response! Wouldn’t we all love it if every person, product, or service had the actual ability to change people’s lives? Continue reading
Welcome to part 3 of a 3-part series on TRUST. In part 1, we talked about EARNING trust. Part 2 was all about CULTIVATING trust once it’s earned. Today, we’re going to discuss KEEPING it. Continue reading
Welcome to the second in a 3-part series on TRUST. In part 1, we talked about EARNING trust. Now, let’s discuss CULTIVATING it once it’s earned.
You’ve earned another person’s trust. CONGRATULATIONS! But now it’s important to build upon or CULTIVATE that trust so it isn’t lost.
How is trust cultivated? Here are 3 ways: Continue reading
Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a memorable and extraordinary experience, the products will sell themselves. Sure, they have product development teams. But any products that are developed must enhance the experience that the companies are providing to consumers. If this isn’t demonstrated, the products simply aren’t rolled out. Continue reading