Category Archives: Experiences
What’s In It For Me?
Organizations that enjoy the most success do an outstanding job of answering that question for consumers. The answer to that question is known as the organization’s value proposition. Put another way, the question could be “Why should I ever do business with you?” The delivery of the answer is critical. How it’s communicated is vital. Here are 3 irrefutable laws of communicating VALUE: Continue reading
There are a few things that excellent professionals have/do that others don’t. And that’s not to say that those who don’t lack the ability to acquire the same skills or are unable do the same things that excellent professionals do. On the contrary. They can.
Human beings are seriously complicated. We do things that make us feel better, look better, be better. We help others, we volunteer serving food to the poor and homeless, we donate to charities, and we drop a few bucks into the Salvation Army kettles at Christmastime.
One might think, “well, I’m just selfish if everything I do, every decision I make, and every action I take is to benefit me.” DON’T FALL INTO THIS TRAP. Continue reading
Welcome to part 3 of a 3-part series on TRUST. In part 1, we talked about EARNING trust. Part 2 was all about CULTIVATING trust once it’s earned. Today, we’re going to discuss KEEPING it. Continue reading
Welcome to the second in a 3-part series on TRUST. In part 1, we talked about EARNING trust. Now, let’s discuss CULTIVATING it once it’s earned.
You’ve earned another person’s trust. CONGRATULATIONS! But now it’s important to build upon or CULTIVATE that trust so it isn’t lost.
How is trust cultivated? Here are 3 ways: Continue reading
Welcome to the first in a 3-part series on TRUST. Let’s talk about EARNING it. By far, this is the step in the process that takes the longest. It takes hard work and considerable effort. Continue reading
Recently, I was sitting at the bar at an Applebee’s in Flowood, Mississippi – having dinner by myself (as I often do while traveling for business.) It wasn’t very busy at the restaurant – it was me and another business … Continue reading
Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a memorable and extraordinary experience, the products will sell themselves. Sure, they have product development teams. But any products that are developed must enhance the experience that the companies are providing to consumers. If this isn’t demonstrated, the products simply aren’t rolled out. Continue reading