Category Archives: Marketing

The Middle Ground

Which of these phrases sounds best to you? “Find the middle ground.”  “Let’s come to a compromise.”  “Can we meet somewhere in the middle?”  “Let’s work towards a mutually beneficial arrangement?”  Personally, I prefer the last one. The first three … Continue reading

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What If ABSURD! Was a Good Thing?

Being good at your business isn’t enough. There, I’ve said it. In order to compete, you need to go way way way beyond good. You need to go way way way beyond great. You need to go way way way … Continue reading

Posted in Building Relationships, Business Development, Change, Conflict, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Employees, Gen X, Gen Y, Human Resources, Innovation, Leadership, Lending, Management, Marketing, Networking, Performance, Productivity, Strategic Planning, Succession Planning, Training | Leave a comment

Are You Really Listening?

Originally posted on CU Insight – 9/26/14 My late mother had a favorite saying – “Take the cotton out of your ears and put it in your mouth.” In other words, “shut up and listen!” I’m sure that we’ve all … Continue reading

Posted in Building Relationships, Business Development, Conflict, Credit Unions, Employees, Gen X, Gen Y, Leadership, Management, Marketing, Performance, Productivity, Training | 1 Comment

Experiences Sell Better Than Products

(Part 3 of 3 in a series) Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a … Continue reading

Posted in Branding, Building Relationships, Business Development, Cross-Selling, Digital Marketing, Gen X, Gen Y, Innovation, Leadership, Marketing, Performance, Productivity, Uncategorized | Leave a comment

The Shift In Branding

(Part 2 of a 3 in a series) The best organizations are encouraging and rewarding their customers for helping them to build their brands. In essence, the ecstatic (not merely satisfied) customers are becoming unofficial employees and very official brand … Continue reading

Posted in Branding, Building Relationships, Business Development, Collaboration, Credit Unions, Employees, Innovation, Leadership, Management, Marketing, Performance, Productivity, Strategic Planning | Leave a comment

Experiential Marketing: Beyond the Survey

Part 1 of 3 in a series. Isn’t marketing about colors, and paper, and design? Perhaps. But it has to be much more than that now. That’s why your organization’s marketing executives and employees need to be smarter, innovative, and strategic. … Continue reading

Posted in Branding, Building Relationships, Business Development, Decisions, Digital Marketing, Employees, Gen X, Gen Y, Innovation, Leadership, Management, Marketing, Networking, Performance, Productivity, Strategic Planning | 3 Comments

Sneak Preview of My New Book

Hello everyone!  In this post, I wanted to give you a sneak preview of my new book that is due out a little later this year. What follows is the Introduction  section.  I hope you enjoy it and will be … Continue reading

Posted in Building Relationships, Business Development, Change, Collaboration, Conflict, Decisions, Employees, Gen X, Gen Y, Human Resources, Innovation, Leadership, Lending, Loans, Management, Marketing, Networking, Performance, Strategic Planning, Succession Planning, Training | Leave a comment

3 Really LAME Excuses to Avoid Making Decisions

The most effective leaders in history have a lot of things in common. To name a few: a great work ethic, high moral and ethical standards, an understanding of the principle of accountability, the ability to assemble a team of … Continue reading

Posted in Budgets, Business Development, Change, Collaboration, Decisions, Digital Marketing, Employees, Innovation, Leadership, Management, Marketing, Performance, Strategic Planning, Training | Leave a comment

3 Simple Steps for Market Growth

There are a lot of ways that organizations can increase their market share.  With all of the additional competition, companies must find ways to make consumers more quality-conscious instead of being price-conscious.  Here are 3 steps that, if executed properly, should … Continue reading

Posted in Building Relationships, Business Development, Change, Digital Marketing, Employees, Gen X, Gen Y, Global Network, Human Resources, Innovation, Leadership, Management, Marketing, Networking, Performance, Strategic Planning, Training | 2 Comments

The 3 Irrefutable Laws of Communicating VALUE

Did you know that every decision you make is a result of a very important question being satisfactorily answered by the decision-making part of your brain? It’s true. We would not be able to decide on anything until this question … Continue reading

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