Category Archives: Value
“You don’t build a business. You build people – and then the people build the business.” – Zig Ziglar
The truth in that statement is so profound that I say to myself, “why don’t more business executives understand this?” I have been speaking a lot recently to executives and directors about the importance of developing employees. One of my favorite things to say is that an organization only grows as much as its people are allowed to grow. Continue reading
The most effective leaders aren’t afraid to make decisions. They don’t keep people in the dark regarding their decision-making process. They are transparent and forthright. Most of all, they don’t ignore the people who are expecting them to make decisions. Continue reading
In our personal and professional lives, it is inevitable that the rains will come. Meaning, there will be times when we feel like giving up, the pressures get to be too much, or there is so much happening that we find it difficult to keep everything straight.
So when the rains do come (and they surely will) try these tactics to remind yourself of how very fortunate you really are…. Continue reading
“We change people’s lives.” Talk about a great WIIFM (What’s In It For Me?) response! Wouldn’t we all love it if every person, product, or service had the actual ability to change people’s lives? Continue reading
What’s In It For Me?
Organizations that enjoy the most success do an outstanding job of answering that question for consumers. The answer to that question is known as the organization’s value proposition. Put another way, the question could be “Why should I ever do business with you?” The delivery of the answer is critical. How it’s communicated is vital. Here are 3 irrefutable laws of communicating VALUE: Continue reading