Tag Archives: Marketing

This Choice Is Costing You THOUSANDS!!

In business as in life, there are ups and downs. Nobody is immune to this. The difference between successful outcomes and unreached potential (either personal or for your organization) can be measured using a lot of different variables. However, there is one that is the best indicator of potential success or abject failure.
Let’s call it The Laziness Influence. Continue reading

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Communicate Simply & Carry A Big Eraser!

U.S. President Theodore Roosevelt once said, “Speak softly and carry a big stick.” This phrase became the cornerstone of Roosevelt’s foreign policy. This post is not about foreign policy. It is, however, going to address the need for simple and straightforward communication in a world filled with nuance, metaphor, and hyperbole. Continue reading

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A Lesson in Poise & Professionalism…..PART 2

FINALLY, it’s your turn at the ticket counter. You disconnect your call with the airline (you’ve been holding for almost an hour anyway.) You are amazed that the gate agent greets you with not only a smile but also with her deepest apologies for this inconvenience. She wants to have a conversation with you. Really? After being yelled at, hissed at, cursed at and insulted for the past almost 3 hours, this lady still wants to know how you’re feeling and how she can help you? Continue reading

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A Lesson in Poise & Professionalism…..PART 1

The Captain comes back on and renders the bad news. The flight has been cancelled. You walk up the jet bridge and emerge back onto the gate area and see that a line about 200 people deep has already formed. You hug your wife and ask her to have a seat with the kids and proceed to the back of the line. It’s going to be a long wait. People are angry. They’re frustrated. Some are obnoxious and downright rude. But you take it all in stride (to the best of your ability, of course.)

It’s been 15 minutes and the line hasn’t moved an inch…… Continue reading

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Press 1 for….. Press 2 for…..

Honestly, I wonder how many times Thomas Edison thought of giving up when he was trying to invent the light bulb. The guy had tried and failed a couple thousand times. But he didn’t quit. He believed in himself and in his ability to achieve the desired result of his labor. Continue reading

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See This, Skip That

You’ve probably seen travel/leisure articles online or in your Facebook feeds that highlight a particular destination. Essentially, the authors of the articles identify the things that you should definitely see or experience. They also identify attractions that they believe to … Continue reading

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12 Things To Do BETTER In 2015!!

It’s that time of year – time for cheer, being good, forgetting about our Cleanse, Mediterranean, Atkins, South Beach, (fill in the blank here) diets, packed malls and parking lots….. And of course, my annual list of suggestions and tactics … Continue reading

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