Category Archives: Branding
There are a few things that one must do in order to truly L.E.A.D. Ironically enough, the word LEAD is a great acronym for those things. So let’s go through L.E.A.D.
Service is one of the cornerstones of an organization’s success. If your service levels stink, you’re not going to grow. Here are 3 ways to improve your company’s service levels. Continue reading
Organizations need 3 things to survive: new business, repeat business, and referral business. In today’s post, we’re going to discuss repeat business. How do you get consumers to come back to you after that first purchase? The secret lies in what is necessary to build relationships with people. Continue reading
Organizations should always expect turnover – that’s business. The problem is that some organizations do some things so badly that the turnover involves their best and brightest employees. Here are 5 reasons why the best employees leave organizations. Continue reading
An organization’s culture is an extension of its Value Proposition. If the Value Proposition is the answer to the question, “why should anyone do business with you, ever?” then culture is the methodology that is used to come up with that answer. Continue reading
“We change people’s lives.” Talk about a great WIIFM (What’s In It For Me?) response! Wouldn’t we all love it if every person, product, or service had the actual ability to change people’s lives? Continue reading
What’s In It For Me?
Organizations that enjoy the most success do an outstanding job of answering that question for consumers. The answer to that question is known as the organization’s value proposition. Put another way, the question could be “Why should I ever do business with you?” The delivery of the answer is critical. How it’s communicated is vital. Here are 3 irrefutable laws of communicating VALUE: Continue reading
Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a memorable and extraordinary experience, the products will sell themselves. Sure, they have product development teams. But any products that are developed must enhance the experience that the companies are providing to consumers. If this isn’t demonstrated, the products simply aren’t rolled out. Continue reading
Research continues to show drastic increases in the number of people who prefer to do business in the digital realm. In order to be effective, leaders must embrace this new landscape and leverage both its reach and potential to remain viable. Continue reading
Everyone starts out each New Year by proclaiming that it will be their “best year ever.” Low and behold, when December rolls around, many people look back and wonder why it didn’t turn out that way. More often than not, it’s not because of anything we do. Rather, it’s because of the things we don’t do. Here are 3 reasons why 2016 probably will fall short of your expectations. Continue reading