Category Archives: Digital Marketing

3 Ways To Build Relationships With Consumers (ONBOARDING)

Organizations need 3 things to survive: new business, repeat business, and referral business. In today’s post, we’re going to discuss repeat business. How do you get consumers to come back to you after that first purchase? The secret lies in what is necessary to build relationships with people. Continue reading

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Posted in Accountability, Branding, Building Relationships, Business Development, Business Process Improvement, Change, Coaching, Collaboration, Credit Unions, Cross-Selling, Culture, Digital Marketing, Experiences, Gen X, Gen Y, Global Network, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Lending, Loans, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity, Strategic Planning, Training, Trust, Value, WIFM, WIIFM | Leave a comment

4 Steps To Creating A Robust Company Culture

An organization’s culture is an extension of its Value Proposition. If the Value Proposition is the answer to the question, “why should anyone do business with you, ever?” then culture is the methodology that is used to come up with that answer. Continue reading

Posted in Accountability, Branding, Building Relationships, Business Development, Business Process Improvement, Change, Coaching, Collaboration, Credit Unions, Cross-Selling, Culture, Digital Marketing, Employee Development, Employees, Experiences, Gen X, Gen Y, Goal-setting, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Marketing, Millennial, Motivation, Performance, Productivity, Professional Development, Strategic Planning, Training, Trust, Value, WIFM, WIIFM | Leave a comment

What’s YOUR Answer?

“We change people’s lives.” Talk about a great WIIFM (What’s In It For Me?) response! Wouldn’t we all love it if every person, product, or service had the actual ability to change people’s lives? Continue reading

Posted in Accountability, Branding, Building Relationships, Business Development, Business Process Improvement, Change, Collaboration, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Experiences, Gen X, Gen Y, Innovation, Leadership, Leadership Development, Lending, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity, Training, Value, WIFM, WIIFM | Leave a comment

Leaders: Create EXPERIENCES Instead of Products

Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a memorable and extraordinary experience, the products will sell themselves. Sure, they have product development teams. But any products that are developed must enhance the experience that the companies are providing to consumers. If this isn’t demonstrated, the products simply aren’t rolled out. Continue reading

Posted in Branding, Building Relationships, Business Development, Business Process Improvement, Collaboration, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Employees, Experiences, Gen X, Gen Y, Global Network, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity | Leave a comment

Leaders: Here Are The Top 4 Digital Trends for 2016

Research continues to show drastic increases in the number of people who prefer to do business in the digital realm. In order to be effective, leaders must embrace this new landscape and leverage both its reach and potential to remain viable. Continue reading

Posted in Branding, Building Relationships, Business Development, Business Process Improvement, Change, Collaboration, Credit Unions, Cross-Selling, Digital Marketing, Employees, Gen X, Gen Y, Innovation, Inspiration, Leadership, Management, Marketing, Millennial, Performance, Productivity, Uncategorized | Leave a comment

3 Reasons Why 2016 WON’T Be Your Best Year Ever

Everyone starts out each New Year by proclaiming that it will be their “best year ever.” Low and behold, when December rolls around, many people look back and wonder why it didn’t turn out that way. More often than not, it’s not because of anything we do. Rather, it’s because of the things we don’t do. Here are 3 reasons why 2016 probably will fall short of your expectations. Continue reading

Posted in Accountability, Branding, Budgets, Building Relationships, Business Development, Business Process Improvement, Change, Collaboration, Conflict, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Employees, Gen X, Gen Y, Global Network, Goal-setting, goals, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Motivation, Performance, Productivity, Professional Development, Strategic Planning, Succession Planning, Training | Leave a comment

4 Surefire Ways to SUCK at Goal-Setting

You’re probably sick of hearing about how to do this properly. I don’t blame you. I’m tired of it too. So for this post, we’re going to talk about how to SUCK at setting goals. Continue reading

Posted in Accountability, Building Relationships, Business Development, Change, Collaboration, Conflict, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Employees, Gen X, Gen Y, Global Network, Goal-setting, goals, Human Resources, Innovation, Inspiration, Leadership, Loans, Management, Marketing, Motivation, Networking, Performance, Productivity, Strategic Planning, Succession Planning, Training | Leave a comment