Category Archives: Global Network
Organizations need 3 things to survive: new business, repeat business, and referral business. In today’s post, we’re going to discuss repeat business. How do you get consumers to come back to you after that first purchase? The secret lies in what is necessary to build relationships with people. Continue reading
What’s In It For Me?
Organizations that enjoy the most success do an outstanding job of answering that question for consumers. The answer to that question is known as the organization’s value proposition. Put another way, the question could be “Why should I ever do business with you?” The delivery of the answer is critical. How it’s communicated is vital. Here are 3 irrefutable laws of communicating VALUE: Continue reading
Human beings are seriously complicated. We do things that make us feel better, look better, be better. We help others, we volunteer serving food to the poor and homeless, we donate to charities, and we drop a few bucks into the Salvation Army kettles at Christmastime.
One might think, “well, I’m just selfish if everything I do, every decision I make, and every action I take is to benefit me.” DON’T FALL INTO THIS TRAP. Continue reading
Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a memorable and extraordinary experience, the products will sell themselves. Sure, they have product development teams. But any products that are developed must enhance the experience that the companies are providing to consumers. If this isn’t demonstrated, the products simply aren’t rolled out. Continue reading
Everyone starts out each New Year by proclaiming that it will be their “best year ever.” Low and behold, when December rolls around, many people look back and wonder why it didn’t turn out that way. More often than not, it’s not because of anything we do. Rather, it’s because of the things we don’t do. Here are 3 reasons why 2016 probably will fall short of your expectations. Continue reading
You’re probably sick of hearing about how to do this properly. I don’t blame you. I’m tired of it too. So for this post, we’re going to talk about how to SUCK at setting goals. Continue reading
We’ve arrived at YFP’s MOST-READ blog post of 2015!!
It’s fitting since it provides suggestions on how to motivate, energize, and inspire employees! Continue reading