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Category Archives: Marketing
3 Ways To Improve Service
Service is one of the cornerstones of an organization’s success. If your service levels stink, you’re not going to grow. Here are 3 ways to improve your company’s service levels. Continue reading
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Posted in Branding, Building Relationships, Business Development, Business Process Improvement, Change, Coaching, Collaboration, Credit Unions, Cross-Selling, Culture, Customer Service, Decisions, Employee Development, Experiences, Gen X, Gen Y, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Lending, Loans, Management, Marketing, Millennial, Motivation, Performance, Productivity, Service, Strategic Planning, Training, Value, WIFM, WIIFM
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3 Ways To Build Relationships With Consumers (ONBOARDING)
Organizations need 3 things to survive: new business, repeat business, and referral business. In today’s post, we’re going to discuss repeat business. How do you get consumers to come back to you after that first purchase? The secret lies in what is necessary to build relationships with people. Continue reading
Posted in Accountability, Branding, Building Relationships, Business Development, Business Process Improvement, Change, Coaching, Collaboration, Credit Unions, Cross-Selling, Culture, Digital Marketing, Experiences, Gen X, Gen Y, Global Network, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Lending, Loans, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity, Strategic Planning, Training, Trust, Value, WIFM, WIIFM
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4 Steps To Creating A Robust Company Culture
An organization’s culture is an extension of its Value Proposition. If the Value Proposition is the answer to the question, “why should anyone do business with you, ever?” then culture is the methodology that is used to come up with that answer. Continue reading
Posted in Accountability, Branding, Building Relationships, Business Development, Business Process Improvement, Change, Coaching, Collaboration, Credit Unions, Cross-Selling, Culture, Digital Marketing, Employee Development, Employees, Experiences, Gen X, Gen Y, Goal-setting, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Marketing, Millennial, Motivation, Performance, Productivity, Professional Development, Strategic Planning, Training, Trust, Value, WIFM, WIIFM
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What’s YOUR Answer?
“We change people’s lives.” Talk about a great WIIFM (What’s In It For Me?) response! Wouldn’t we all love it if every person, product, or service had the actual ability to change people’s lives? Continue reading
Posted in Accountability, Branding, Building Relationships, Business Development, Business Process Improvement, Change, Collaboration, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Experiences, Gen X, Gen Y, Innovation, Leadership, Leadership Development, Lending, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity, Training, Value, WIFM, WIIFM
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Communicating VALUE: 3 Laws
What’s In It For Me?
Organizations that enjoy the most success do an outstanding job of answering that question for consumers. The answer to that question is known as the organization’s value proposition. Put another way, the question could be “Why should I ever do business with you?” The delivery of the answer is critical. How it’s communicated is vital. Here are 3 irrefutable laws of communicating VALUE: Continue reading
Posted in Branding, Building Relationships, Business Development, Business Process Improvement, Change, Coaching, Collaboration, Conflict, Credit Unions, Experiences, Gen X, Gen Y, Global Network, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Marketing, Millennial, Motivation, Performance, Productivity, Value, WIFM, WIIFM
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TRUST (Part 3 of 3: KEEPING It)
Welcome to part 3 of a 3-part series on TRUST. In part 1, we talked about EARNING trust. Part 2 was all about CULTIVATING trust once it’s earned. Today, we’re going to discuss KEEPING it. Continue reading
Posted in Accountability, Building Relationships, Business Process Improvement, Change, Coaching, Collaboration, Conflict, Cross-Selling, Decisions, Employee Development, Employees, Experiences, Gen X, Gen Y, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity, Professional Development, Training, Trust
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Leaders: Create EXPERIENCES Instead of Products
Disney’s “Magic,” Southwest Airlines’ “Company Spirit,” and Zappos’ “WOW Philosophy.” These and other great organizations don’t necessarily focus on the products they sell. They know that if they are able to provide a memorable and extraordinary experience, the products will sell themselves. Sure, they have product development teams. But any products that are developed must enhance the experience that the companies are providing to consumers. If this isn’t demonstrated, the products simply aren’t rolled out. Continue reading
Posted in Branding, Building Relationships, Business Development, Business Process Improvement, Collaboration, Credit Unions, Cross-Selling, Decisions, Digital Marketing, Employees, Experiences, Gen X, Gen Y, Global Network, Human Resources, Innovation, Inspiration, Leadership, Leadership Development, Management, Marketing, Millennial, Motivation, Networking, Performance, Productivity
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